[UI/UX DESIGN, WIREFRAMING, PROTOTYPING | MEDIUMS - FIGMA, ADOBE XD]
Above links are samples of my work with EnergyStar during my time at Natural Resources Canada (NRCan). The Fall 2024 campaign was set to introduce the new cooktop appliances from EnergyStar. My objectives were to re-design the full wireframe for the new Fall 2024 campaign in consideration of user experience, accesibility, the media plan provided, analytics, and the prioritized call to actions (CTA). For the Portfolio Manager Ad project, I was tasked with creating a template in consideration of promoting EnergyStars Benchmarking tool. This template would introduce the concept of incorperating testimonials and marketting strategies to inform the public on the benefits of benchmarking and signing up. This project was absolutely enjoyable to do as it allowed me to explore wireframing within set restrictions and guidelines, versus, with more creative freedom. [Please DO NOT share with outside sources.]
